Faces of Power Essay Example | Topics and Well Written Essays - 1500 words

Faces of Power - Essay Example the destructive power – a structure involving threats and this is clearly depicted by how the defensive forces of any country act, Productive power – structure that entails making and creating e.g. exchange and trade, and the integrative power that involves creating of new relationships that encourage togetherness (Dahl, 1961, 7). Significantly, any face or form of power has its advantages and disadvantages and it is up to the people in power to identify them and weigh on both sides to ensure that negativity does not have a greater impact more than the positive side. The social structures connection with power is seen when for instance; in an organisation the power is distributed among the different employees or in a state where power is divided from the head of state down to the governors or senators (Ball,1992, 5). In such situations, communication and the decision making processes are the core factors required since everything is done through a hierarchical structure . Many political scientists have come up or rather tried to elaborate the different faces of power on the verge of making people comprehend the power structure more and thus due to the different notions and theories sometimes there is a lot of confusion. However, the most common structures of power include; institution of property, nation-state, knowledge structure, financial structure, production structure (Productive power) and the security structure (Susan, 2004, 64). With these many structures, some of which are not related or similar in any way, it is quite hard for most people to lean upon two or three forms/faces of power alone. However, out of all the faces of power established, Lukes’ seem to have had a great impact and they still are today; reflectively, between January 1975 and June 2006, more than 1200 journal articles cited his article, an impressive figure by any standard and surprisingly after this Lukes was asked to do a second edition. It has been over thirty years since the publications and scholars agree that he wrote the articles on other bases and not to make money; concurrently, analysis of both editions provides readers with both recent literature and original insights on power. Basically, in the second edition (2005), the 1974 (1st Edition) essay was not altered but instead a substantive introduction and other two new chapters were added (Power, Freedom and Reason and Three-Dimensional Power); moreover, a little bit more attention was given to some writers like James Scott and Michel Foucault, all of which are also in the social context of power. Power is typically a concept where a ‘first’ person (entity A) exercises power over the ‘second’ person (entity B) when A affects B in a way that is divergent to what the second person wants or would like (Lukes, 2005, 19). In the final edition Lukes discusses three dimensions of power and terms the third one to be as a personal view based on the shortcomings of other people’s views but and a more apposite way on how to evaluate power. First Face of Power (One Dimensional Power) This face of power focuses on behavior when making decisions, particularly on the core issues and fundamentally only in transparently in situations where can make observations; these often take the structure of prejudiced interests like policy preferences that are mainly demonstrated through political power. Through the concept of power individuals are able to modify or change the behavior of others when it comes to the process of making decisions, which is why it is considered to be a behavioral aspect; however, the person in power in different situations prevails in the decision making process. Principally, this first face of power, which is one-dimensional, focuses on behavi

Hobbes and Locke Social Contract Theory Essay Example for Free

Hobbes and Locke Social Contract Theory Essay Thomas Hobbes and John Locke are two of the most influential political philosophers of the modern age. Their ideas on political philosophy, among other ideas, have helped shaped the Western World, as we know it. One of the most important theories that the two have both discussed, and written in detail on, is the idea of the social contract. Social Contract Theory is the view that moral and/or political duties depend on a contract that leads to the formation of a civil society. Thomas Hobbes was the first person to come up with the idea of a social contract in his text, Leviathan. As with any concept in history, other political philosophers have used Hobbes’ theory as a stepping-stone. One of those men is John Locke, who presents a very different account of how it is civil society is formed. Although both men have very different accounts on the social contract notion, there are some similarities between the two. Before putting pen to paper Hobbes had a front row seat to a quintessential moment in early English history—the English Civil War. The war was a dispute between King Charles I and his followers, the Monarchists and the Parliamentarians. The Monarchists preferred the traditional authority of the king, while the Parliamentarians demanded more power for Parliament, England’s quasi-democratic institution. Hobbes is somewhere in between the two groups with his own set of views. Hobbes believed that political authority is based on the self-interest of the members of the society, all of who are considered equal. He argued that no single individual had the power to rule over the rest. He also backed the conservative point of view that the sovereign must have absolute authority in order for society to last without disruption. It is in the rejection of the Monarchist point of view, that Hobbes and Locke find their first similarity. Both authors sought out to refute the positions presented by Robert Filmer’s Patriarcha, regarding the issue of the Divine Right of Kings. Filmer believed that God gave absolute authority to the king. Since God gives the power to the king, political society focused on obeying God unconditionally. Although Hobbes did agree that it was necessary for a king to have absolute authority in order to keep the people in line, he believed that authority came from the people living in the community and not God. Locke’s most influential political writings come from his Two Treatises On Government. His First Treatise is focused almost entirely on rejecting Filmer’s theory. Locke is in line with Hobbes in his belief that political authority comes from the consent of the governed. Along with this similarity, both men also agree on the idea that those people in a State of Nature will willingly consent to coming together to form a political society. They also agree on the belief that people would live in fear of each other regardless of their ability to use reason. Human nature allows men to be selfish. All people have the natural right to defend their own life, liberty, health and property. This fear is what leads many people to come together and form a state so that there would be a central authority to protect their life, liberty, health and property of all people within society. Along with creating the outline for the social contract theory, Hobbes was also a major contribution to the idea of the State of Nature, a hypothetical situation used to show how people lived before the establishment of society. In the State of Nature, life was â€Å"solitary, poor, nasty, brutish, and short,† characterized by self-interest and the absence of rights and laws (Hobbes 89). Hobbes believed that man was fundamentally evil and required a central authority to keep them out of the conditions of the state of nature. Locke, on the other hand, saw individuals as exercising moral limits over their actions. In order to answer the question of why the people should be willing to submit to political authority, Hobbes uses the idea of a State of Nature. This is a completely hypothetical situation through which he imagines what life was like for men before the establishment of civil society. In the State of Nature, men are naturally and entirely self interested, resources are limited and there is no power that forces the people to follow the rules of society. Men are also considered equal to one another in that even the strongest man can be killed in his sleep. There is no ability for men to ensure the satisfaction of their needs and desires as humans, and no prolonged systems of cooperation among men. The state of nature is a state of constant fear and distrust, or as Hobbes puts it â€Å"a state of perpetual and unavoidable war† (Hobbes 90). Based on the previous definition of the State of Nature, it would seem that mankind is doomed for eternity. However, hope is not lost. Using the power of reason, they are able to understand the laws of nature, which lead man out of the state of nature and into civil society. A Law of Nature, (Lex Naturalis), is a Precept, or generall rule, found out by reason, by which a man is forbidden to do, that, which is destructive of his life, or taketh away the means of preserving the same; and to omit that, by which he thinketh it may be best preserved. (Hobbes 91) The first rule of nature is to seek peace when others are also willing to follow in the quest for peace, â€Å"That every man, ought to endeavour Peace, as farre as he has hope of obtaining it; and when he cannot obtain it, that he may seek, and use, all helps, and advantages of Warre† (Hobbes 92). In the pages leading up to the natural laws, Hobbes describes what it is that drives us to seek peace. â€Å"The Passions that encline men to Peace, are Feare of Death; Desire of such things as are necessary to commodious living; and a Hope by their Industry to obtain them† (Hobbes 90). These are the things that lead people out of the state of nature and into forming a political society. People want protection of their bodies, property, and commodious living. It is through reason that men are led to the construction of a Social Contract, allowing for a life better then in the State of Nature. The social contract is formed through the establishment of two other contracts. The first contract is that they must agree to establish society by renouncing the rights that they had in the State of Nature. The second is that they must choose a single person, or an assembly of people, that will have the authority to enforce the various parts of the contract. The sovereign has the power to punish those who violate the social contract, which leads people to adjust themselves to the rules of their society. In order to understand the purpose of the Social Contract, Hobbes sets forth a definition of a commonwealth, or civil society: And in him consisteth the Essence of the Commonwealth; which (to define it,) is One Person, of whose Acts a great Multitude, by mutuall Covenants one with another, have made themselves every one the Author, to the end he may use the strength and means of them all, as he shall think expedient, for their Peace and Common Defence. (Locke 121) Without a common power to exercise force, society would be the same as it was while in the State of Nature. The Social Contract is considered to be the fundamental source within society for all that is good, along with being the force that allows us to live well. On the opposite side of the spectrum is another major figure in political philosophy, Locke. Locke’s views are very different from that of Hobbes, besides the fact that Locke uses the State of Nature concept created by Hobbes. For Locke, the State of Nature is a state of complete and perfect liberty to live the best life possible, while being free from interference from others. We must consider what state all men are naturally in, and that is a state of perfect freedom to order their actions and dispose of their possessions and persons as they think fit, within the bounds of the law of nature, without asking leave or depending upon the will of any other man. (Locke 5) In this state of equality no person has any power over any one else—everyone is subjectively equal. â€Å"The state of nature has a law of nature to govern it, which obliges every one; and reason, which is that law, teaches all mankind who will but consult it that, being all equal and independent, no one ought to harm another in his life, health, liberty, or possessions† (Locke 5). The state of nature is not a state of license, or a state of authority, in that individuals have the ability to do whatever they want. Although this society is pre-government, morals guide the laws of nature. God gives the natural laws to commands and us that we do not harm others, since we are all equal in the eyes of God. For Locke, the State of Nature is more like a state of liberty that allows the people to pursue their own interests free from interference. It is considered a peaceful state because of the natural laws and its restrictions on the people. Hobbes saw the State of Nature as being a state of constant war, a drastic change compared to the views presented by Locke. Although Locke’s state is predominantly peaceful, there is potential for a State of War. According to Locke, the State of War starts between two or more people when one person declares war on the other. This is usually done by stealing something from the other, or trying to make another man a slave. Since there is no central power to mediate the dispute and the laws of nature allow for self-defense, people are allowed to kill anyone that brings force against them. Without a force to mediate, the duration of wars is much longer and more brutal. Political societies form when men come together in the State of Nature, and agree to give up their power to punish those who disobey the laws of nature and give that power to a central authority. It is through this that the people consent to the will of the majority. Through leaving the state of nature and forming a society, the people create a â€Å"one body politic under one government† and are thus subjected to the will of that particular â€Å"body† (Locke 55). The only way for one to become part of society is through our own individual consent, meaning we cannot be forced to join the society. By joining a society, people gain a few things that they lacked in the State of Nature. These aspects consist of laws, a judge to settle disputes regarding laws and most importantly an executive power to enforce the law. The executive power is created for the protection of the people, their property and general well being. It is when this protection is non-existent, or the King becomes a tyrant by acting against the interest of the people, that the contract can be thrown away. It is with this that the process of establishing a social contract can begin once again, and also the power. Both Hobbes and Locke agree on the fact that people living in a state of nature will come together to form a contract amongst themselves, which ultimately leads to the establishment of society. Both Hobbes and Locke also agreed that people living in a state of nature would be living in a constant state of fear of one another before society is established. Hobbes has a much darker view of Human Nature, seeing them as inherently evil, while Locke viewed man as being guided by â€Å"rational self-interest† with the ability to self-govern without the Leviathan watching over you. These two figures have helped shape our modern systems of government among many other things.

Educational Philosophy :: Education Teaching Teachers Essays

Educational Philosophy Teaching children has been an important goal for me since I was a little girl. I remember gathering my neighborhood friends into my basement to play school and of course I was Ms. Schaeffer. As I got older my grandfather was a huge influence in my decision to pursue teaching as a career. He was a teacher in every sense of the word. . He taught me the importance of teaching, to reach people. My first actual classroom experience was during my senior year of high school. I shadowed a kindergarten class for two months. The children amazed me with their craving for knowledge, they soaked in every bit of information they could. Children at that time are learning the basic fundamentals they will carry with them for the rest of their lives. Knowing that I can have a positive, or possibly a negative impact on this crucial part of life is a scary thought, but I have been waiting my entire life for the challenge. The basis of my own classroom would could only be based on my own experience as a student. Seating would be arranged in small groups, four tables to a group. Two children would face another two children. This would promote working together on projects, sharing, and socializing. In the upper right hand corner of the desk the child’s name would be neatly printed on a laminated card then taped down. On the first day of school the child would find their name and know that was their seat. I would change seating arrangements every couple of months, allowing for more diverse social groups. A classroom needs to be colorful and comfortable. Bulletin boards would be decorated in bright, cheerful colors and be low to the ground, easily accessible for the students. One board would be a calendar displaying holidays, birthdays, special trips, guests visiting, etc. Another would contain students responsibilities and weekly helpers. The weekly helper would be in charge of lines to the cafeteria or the cleanliness of the classroom. Letting the students have a sense of responsibility promotes pride in their classroom and a lesson in leading others instead of being a follower. Another board would be for assignments. Gold stars awarded for every homework turned in the students with all homework turned in on time would be rewarded. To teach the children about weather one board could have small pictures of a sun, clouds, rain, etc.

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Information for patients The department of Obstetrics & Gynaecology looks after only women patients. Obstetrics deals with pregnancy and child birth. An obstetrician gives pre pregnancy counseling, looks after the woman and her baby during pregnancy, helps with child birth and looks after the woman for six weeks after delivery. A gynaecologist looks after women with diseases of the reproductive system. These include period problems, infections, benign tumours like fibroids and ovarian cysts and cancers.Women wanting to conceive are looked after by the Reproductive Medicine Unit which will look after the gynaecological problems of these women also. The department of Obstetrics and Gynaecology now have five units. The outpatient days and contact details of the five units are given below. |OG unit 1 |  Ã‚  Ã‚  Gynaecology and Gynae cancer | |Phone No: |  Ã‚  Ã‚  0416 – 2283395 | |Email : |  Ã‚  Ã‚  [email  protected] ac. n | |OPD days : |  Ã‚  Ã‚  Mondays & Thurdays | |   |  Ã‚  Ã‚  Menopause clinic on Wednesday afternoon | |Faculty : |  Ã‚  Ã‚  Dr. Abraham Peedicayil (Professor & Head of the Unit) | |   |  Ã‚  Ã‚  Dr. Alice George (Professor ) | |   |  Ã‚  Ã‚  Dr.Rachel Chandy (Professor) | |   |  Ã‚  Ã‚  Dr. Anitha Thomas (Asst. Professor) | |   |   | |OG unit 2 |  Ã‚  Ã‚  Gynaecology and Urogynaecology | |Phone No: |  Ã‚  Ã‚  0416 – 2283397 |Email : |  Ã‚  Ã‚  [email  protected] ac. in | |OPD days : |  Ã‚  Ã‚  Tuesdays & Fridays | |   |  Ã‚  Ã‚  Female Continence clinic on Wednesday | |Faculty : |  Ã‚  Ã‚  Dr. Aruna Kekre (Professor & Head of the Unit) | |   |  Ã‚  Ã‚  Dr.Lilly Varghese (Professor) | |   |   | |OG unit 3 |  Ã‚  Ã‚  Obstetrics & Gynaecology | |Phone No: |  Ã‚  Ã‚  0416 – 2283399 | |Email : |  Ã‚  Ã‚  [email  protected] c. in | |OPD days : |  Ã‚  Ã‚  Wednesday & Saturday | |Faculty : |  Ã‚  Ã‚  Dr. Annie Regi (Professor & Head of the Unit) | |   |  Ã‚  Ã‚  Dr. Jessie Lionel (Professor – On leave) | |   |  Ã‚  Ã‚  Dr.Elsy Thomas (Asst Professor) | |   |   | |OG unit 4 |  Ã‚  Ã‚  Obstetrics | |Phone No: |  Ã‚  Ã‚  0416 – 2286185 | |Email : |  Ã‚  Ã‚  [email  protected] ac. in | |OPD days : |  Ã‚  Ã‚  Tuesday & Friday | |Faculty : |  Ã‚  Ã‚  Dr.Ruby Jose (Professor & Head of the Unit) | |   |  Ã‚  Ã‚  Dr. Reeta Vijayaselvi (Asst Professor) | |   |   | |OG unit 5 |  Ã‚  Ã‚  Obstetrics | |Phone No: |  Ã‚  Ã‚  0416 – 2286172 | |Email :   Ã‚  Ã‚  [email  protected] ac. in | |OPD days : |  Ã‚  Ã‚  Monday & Thursday | |Faculty : |  Ã‚  Ã‚  Dr. Jiji Elizabeth Mathews (Professor & Head of the Unit) | |   |  Ã‚  Ã‚  Dr. Bivas Biswas (Asst Professor -On leave) | |   |   |Special clinics run by the department Female Continence Clinic  Ã¢â‚¬â€œ Wednesday – 8. 00 am , Room 2 & 3 in OG OPD Caters to women with urinary and defaecation problems Menopause clinic  with gynaecologists and endocrinologists – Caters to women after menopause – Wednesday 2. 30 p. m. , Room 22 & 23 in OG OPD Perinatal Medicine Clinic  Ã¢â‚¬â€œ Wednesday (with obstetricians, Neonatologists and geneticist) Caters to women who have had babies with birth defects, repeated abortions, still births, who are worried about these problems recurring. Wednesday 2. 00 p. m. , Room 2 in OG OPD

Elements of Crime

Elements of a Crime (Actus Reus & Mens Rea) Model Lesson Plan Source: Original lesson plan. Handout #2 from David Crump, Criminal Law: Cases, Statutes, And Lawyering Strategies, Lexis Nexis 2005 pg. 117-18. I. Goals: by the end of this class sstudents should have a sthrong foundation for reading criminal statutes and differentiating ssimilar crimes. II. Objectives a. Knowledge objectives: as a result of this class sstudents will be better able to: i. define â€Å"Actus Reus† and â€Å"Mens Rea† ii. understand the different gradations of Mens Rea iii. nderstand the differences between Washington’s homicide statutes b. Skills objectives: as a result of this class sstudents will be better able to: i. read a statute carefully and apply it to fact patterns ii. present and defend their interpretations of the law c. Attitude objectives: i. Sstudents should understand that the severity of criminal punishments can vary greatly depending on the defendant’s mental st ate in a manner that is largely consistent with the general societal belief that intentionally wrongful acts are worse than unintentional, but still wrongful acts. ii.Sstudents should carefully consider the potentially harsh results that occur when legislatures replace mens rea with strict liability. III. Methods (1)Distribute Handout #1 (Hypos) (2)Read the introductory hypothetical aloud as a class. Ask for volunteers to answer the questions. a. The class should come to the conclusion that Frank did â€Å"cause† Bill’s death in the sense that if he hadn’t moved the mirror in the particular way he did at that exact time, the window washer wouldn’t have been blinded and Bill wouldn’t have slipped. This is a good example of â€Å"but for† or â€Å"actual causation† as used in Handout #2.However, the law typically only imposes liability where the defendant’s conduct is the â€Å"proximate cause† of the harmful event/ crime. b. However, it seems like Frank didn’t do anything â€Å"wrong. † Try to elicit why this result seems wrong and write the class’s ideas on the whiteboard. (3)Distribute Handout #2 (Elements) (4)Handout #2 Walk through the Elements handout. Be careful to explain that not all of the elements are always present in a criminal statute. For example, attempted murder doesn’t have a harm element and parking violations don’t have a mens rea element, e. g. ne can receive a parking citation for parking in a handicapped spot even if it was unintentional or an accident. Furthermore, the elements aren’t perfectly discrete and there is some overlap. (5)Distribute Handout #3 (Statutes) a. Explain that the groups will be analyzing the hypos with respect to the statutes provided in Handout #3. The Grades of Homicide are meant to demonstrate the changes mens rea. b. Walk through the statutes and give a thumbnail sketch of i. First degree murder: 1. Premeditat ed killing. An intentional killing that was deliberate and contemplated prior to the killing. . Extreme Indifference. Covers the possibility that someone knows that what they are going to do will result in the death of another person, but at the same time doesn’t â€Å"intend† to kill. See the bomb hypo in handout # 1. ii. Second degree murder 1. Intentional killing without premeditation. The classic example is a passion killing where the homicide occurs in the heat of the moment. iii. First degree manslaughter 1. Recklessness. Conscious awareness of an unacceptable risk to human life. Recklessness is ssimilar to extreme indifference, but the risk that human life will be lost is less. v. Second degree manslaughter 1. Criminal negligence. Gross deviation from standard of care. v. Statutory rape 1. No mens rea. Strict liability with a limited affirmative defense where minor misrepresents age. In an effort to protect minor children, state legislatures have placed an incre ased burden to ascertain age on the older party. (6)Break into groups of 3-5 to apply statutes to Hypos 1-5. Have groups designate a reporter and a recorder. The recorder should write each of the group members’ names on the top of handout #1 and also record the group’s aanswers on the space provided.The Reporter is responsible for explaining the group’s reasoning and conclusion when the class reconvenes. (7)Reconvene Class: call on each group to present their analysis of one hypo. Ask questions to push them in the right direction if you think they missed something or ask questions forcing them to defend their aanswers if you think they got it right. Note to teacher: suggested aanswers to the hypotheticals are on a separate sheet at the end of this lesson plan. (8)Take-away: mens rea standards vary widely from premeditated intent to strict liability.You need to read statutes carefully to determine the correct standard. IV. Evaluation a. Group performance on writt en responses to Hypos1-5 and class discussion. V. Assignment a. Write a one page response to the following question: Shcould Melvin be punished for his relationship with Laura? If not, please explain why. How do you think Washington’s statutory rape statute should be changed? If you think that Melvin should be punished, please explain why. Handout #1: Hypothetical Scenarios Introductory Hypo: Frank is helping his friend move into a downtown Seattle condo.While unloading a large mirror from the moving truck, the bright sunlight hits the mirror and reflects against the 40th floor of the skyscraper across the street which temporarily blinds a window washer and causes him to stumble. During this moment of temporary blindness, lasting about a second and a half, the window washer inadvertently kicks over his window washing bucket onto the street below. The water and soap from the bucket hit the sidewalk right in front of Bill the jogger. Bill was unable to stop before stepping on t he slippery sidewalk, causing him to lose his balance and fall.When Bill fell, he hit his head on the sidewalk. Bill died two weeks later from his head injury. Suppose that Washington law provides: Anyone who causes the death of another person shall be guilty of murder. Wcould Frank be guilty of murder under this law? Shcould he be? Group Exercise Hypos Instructions: Nominate someone in your group to be the recorder and another person to be the class reporter. Read each hypothetical and determine which statute, if any, applies to the facts of the hypothetical and whether the defendant has violated the statute.Hypo #1: Sarah is held at gun point by Roger on a rooftop. Roger tells Sarah that she must shoot and kill Steven. Sarah pleads with Roger to let her go and that she does not want to kill Steven. Roger tells Sarah that unless she successfully shoots and kills Steven, he will kill Sarah and her entire family. Roger has a violent reputation and Sarah has no reason to believe that Roger will not follow through with his threat. Roger identifies Steven walking on the other side of the street and tells Sarah to take the shot.Fearing for the safety of her family and herself, Sarah takes careful aim at Steven, gauges the wind and change in elevation, and fires a precise shot penetrating Steven’s heart. What crimes if any has Sarah committed?

Edmund Fitzgerald essays

Edmund Fitzgerald essays The Edmund Fitzgerald was built in River Rouge, Michigan in 1958 with the hull number 301 (McCall) . The job was completed with the help of one thousand men. The Fitzgerald was seven hundred twenty nine feet long and was the largest freighter on the Great Lakes at the time. Mrs. Edmund Fitzgerald christened it on June 8, 1958 before sliding into the Detroit River (Nolan) . The Fitzgerald set numerous shipping records before its last voyage. In 1964 it became the first Great Lakes vessel to carry more than a million gross tons of ore through the Soo Locks. It then broke its own record by hauling 1.2 million tons through the Locks (Stonehouse 13) . This is why the Fitzgerald was labeled "The Pride of the American Flag" (Stonehouse 13) . Over the years people have speculated what actually happened to the Edmund Fitzgerald. Nobody witnessed the Fitzgerald actually sink so there are many theories of what people think happened. Studies of the wreckage and the sight of where it went down disproved all the theories. Based on the weather conditions, the boats condition, its last voyage, and the Marine Casualty Report an answer of the cause was concluded. The storm was generated over the Oklahoma Panhandle on November 8, 1975. It moved northeasterly towards the Lake Superior. On November 9, the National Weather Service issued warnings of winds of thirty-four to forty-seven knots for Lake Superior ("Marine Accident Report") . They also predicted rain and thunderstorms with waves eight to fifteen feet. At 1:00 a.m. on November 10, the Fitzgerald reported winds at fifty-two knots and waves ten feet tall. At this time the Fitzgerald was twenty miles south of Isle Royal. An hour later the National Weather Service issued a storm warning. The NWS predicted winds now thirty-five to fifty knots northeasterly with waves eight to fifteen feet. At 7:00 a.m. the Fitzgerald was forty-five miles north of Copper Harbor, Michigan and re...

The social and political importance of building the railroad essays

The social and political importance of building the railroad essays In present time we are very thankful for the railroad that still exists to this day. Believe it or not, there were some people who did not actually support the process when it was being built. The railroad was a big need in that time period, to transport large quantities or large objects to farther places at a reasonable speed. The railroad was so logical at the time too, since you could transport objects while carrying passengers and charging a fare for them to go where they need to go as well. Socially it became such a trend to ride the railroad to a place you needed to go. Many other points were that it was safer then traveling far distances in heat or bad winter weather. Another point was that there was no driving involved or riding with horses for days or even weeks, the railroad had luxury. They would wait on you, served all meals, and had even sleeping beds. The Fair was reasonable at the time when it first came out, and when word of mouth got around about the railroad the fa re of course became less since it was such in demand. The railroad also changed the way we perceived time such as it would shrink distance and time, but while doing that it also standardized time as well. Which meant creating different time zones in different locations, which we still live by today. When a train arrives in a different location then it came from, there is going to be a time difference. They would claim that time hasnt changed, your expectation for it has. It also made communication faster through the postal service. They would leave large bags of mail on the side of train tracks, usually in the position of hanging, and a person from the train would grab it with a long hook. Many people lost their lives due to this act just alone. The railroad tied into politics because geologically the north and south wanted different routes to benefit their town, and bring more profits from travelers passing through. It took a while for people to acce...

When to Form a Plural with an Apostrophe

When to Form a Plural with an Apostrophe When to Form a Plural with an Apostrophe When to Form a Plural with an Apostrophe By Maeve Maddox This reader wants to know why we write 1980s and not 1980s. I understood that making text entities with non-letter characters into a plural form, you separate the s from the term with an apostrophe 1900s, Jones, Smiths, or Bang!s. Â  So, why no apostrophe with 1980s? A lot of writers share this readers understanding that non-letter characters are pluralized by adding apostrophe s. Alas. Alas, indeed. That pesky apostrophe raises a lot of blood pressure for writers of English. If I had my druthers, wed phase out altogether the use the apostrophe to form the possessive of nouns. What meaning would be lost if we wrote my mothers birthday, the cats tail or the cats tails? Teachers and editors could save their red ink for dealing with the apostrophe and plurals. NOTE: Ive received so many protests regarding these facetious remarks that I hereby withdraw them. We do need the apostrophe to form the possessive. Mea culpa, dear readers. I cant really answer the readers question. What I can do is lay out what the Chicago Manual of Style says about when to use an apostrophe and when not to. And it has a lot to say. Here are only some of the rules this style guide offers. Dont use an apostrophe to pluralize a proper name or other capitalized noun: Many Pakistanis have immigrated to the U.S. (not Pakistanis) Ill be occupied for the next three Thursdays. (not Thursdays) The Jeffersons live here. (not the Jeffersons) NOTE: The CMS suggests that if you want to pluralize an awkward name like Waters or Rogers, you may want to reword the sentence to avoid writing the Waterses or Rogerses. (or Maddoxes?) Dont use an apostrophe to pluralize a title: I have three Madame Bovarys and five Animal Farms. (Type the title in italics and the s in Roman face. When forming the plural of words and hyphenated phrases that arent nouns but are used as nouns sometimes you do and sometimes you dont: I want no ifs or buts. Here are the dos and donts of blogging. Ive written 25 thank-yous. BUT Im tired of all his maybes. DO NOT use an apostrophe to form the plural of capital letters used as words, abbreviations that contain no interior periods, and numerals used as nouns: the three Rs. the 1990s lengthy URLs NOTE: For the abbreviations p. (page), n. (note), and MS (manuscript), the plurals are pp., nn., and MSS And for you scientific types, special rules apply for the plural of SI symbols: No periods are used after any of the SI symbols for units, and the same symbols are used for both the singular and the plural. Most symbols are lowercased; exceptions are those that stand for units derived from proper names (A for ampere, etc.) and those that must be distinguished from similar lowercased forms. All units are lowercased in their spelled-out form except for degree Celsius (Â °C). For those of you who, like me, hadnt heard of SI symbols, youll find a list here. DO use the apostrophe to form the plural of an abbreviation that combines upper and lowercase letters or has interior periods: The department graduated five M.A.s and two Ph.D.s this year. NOTE: If you leave out the periods, you can write MAs but youd still have to write PhDs. DO use the apostrophe to form the plural of lowercase letters: Mind your ps and qs. DO NOT use the apostrophe to form the plural of capital letters: What the CMS actually says is Capital letters do not normally require an apostrophe in the plural. One could write a sentence like this without confusing a reader: You need to improve the formation of your Ts and Zs. But one might be tempted to reach for the apostrophes with a sentence like this: You need to improve the formation of your Ss, Is, and Us. And finallyDRUM ROLLour readers question about using an apostrophe with non-letter characters: DO NOT use an apostrophe to form the plural of a number: The 1920s were noted for excess. I bowled two 300s and two 238s. Source: Chicago Manual of Style, paragraphs 7.9, 7.12, 7,14, 7.15, 7.16, 7.65, 9.59. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:How to Format a UK Business LetterThe Writing ProcessUses of the Past Participle

Regarding a Vision Assignment Example | Topics and Well Written Essays - 250 words

Regarding a Vision - Assignment Example Support for the creation of a vision and strategy recommendation of Kotter, 1996, can be seen in the needs analysis component of the needs assessment life cycle stage of Haddad, 2006. Haddad, 2006 starts off with calling for the identification of urgent business and organizational objectives, which is not so different from the creation of a vision advice of Kotter, 1996. The remaining five components of the need analysis component in essence provide the means for developing a strategy for managing the change process (Haddad, 2006). According to Kim and Mauborgne, 2003, p. 4, â€Å"in any organization, once beliefs and energies of a critical mass of people are engaged, conversion to a new idea will spread like an epidemic†. What are the beliefs that the authors are talking about. In essence it is the new vision for the organization. In addition, their tipping point leadership concept of cognitive hurdle, resource hurdle, motivational hurdle, and political hurdle are guiding posts for the development the appropriate strategy for the change management process (Kim & Mauborgne, 2003). My ideas are rather more simplistic. I am in tune with what Kotter recommends. The change process involves a group of people heading off in a new direction. Therefore the first essential is where the group is headed to and that is the vision. Now there is the question on how to get there in the easiest way, without losing some of the group. The strategy is the answer to this

Legal Environment Surrounding Sale and Purchase of Goods Essay

Legal Environment Surrounding Sale and Purchase of Goods - Essay Example According to Crose & Miller (2011), in any legal undertaking it is good to understand about what is legally right and what is legally wrong in any kind of legal issue. Therefore, it is advisable that Winston understand where his rights were infringed and where he might have failed during contract signing so that he can lay out a base for his legal arguments. This would enhance his chances of winning the case and thus enabling him to obtain compensation. As a plaintiff in this case he also need to understand the courts that will be involved if the case reaches litigation stage and the procedures involved in this stage so that he can prepare adequately. This paper plays a very significant role in explaining these issues and thus it would be of great assistance to Winston. Any kind of legal environment or undertaking is influenced by various factors. According to Meiners et al (2011), some of the factors that influence the legal environment are the needs and demands of the business comm unity, consumers, and the government. In this paper, we start by explaining the issues surrounding these factors. These issues are like the difference between express and implied terms, sales of goods act, difference between consumer and non-consumer sales, and process and procedures involved in the litigation stage of a case. ... These terms are rigid and cannot change to implied term whatever the case that interpret them. They also do not have further categories and we cannot have very many of them in a contract. However, each contract must have several of those terms clearly understood by both parties before signing. All other terms found in a contract, which are not express term, are regarded as implied terms. Unlike the express terms, these terms are subdivided to those implied primarily by factual circumstances of the agreements and those implied primarily by the law (Klass 2010). Also unlike the express terms, the terms implied by the factual circumstances of the agreement can change to express terms depending on the situation that interpret them. They are also found in larger number in any form of a contract. However, these two terms have one similarity, which is that they have to be included in any form of a contract and each party must read and understand them before signing the contract. According t o Klass (2010), when interpreting a contract, a court gives more priorities to express terms as compared to implied terms. This is merely because of their characteristics and their ability to explain the contract and the situation in which the contract was made. The express terms can also reveal some of the factors that made either of the parties to sign the contract. Therefore when signing any form of a contract one should be very careful with the express terms because they can play a very great part in making a case ruled to your advantage in case of any dispute arising from the contract. Sales of goods act The sales of goods act deals mainly with the sales contract

Aesthetics in Web Design PowerPoint Presentation

Aesthetics in Web Design - PowerPoint Presentation Example Website design aesthetics anglicizes how much a web site engages its viewers at a first glance, demographic compliance; and market expectations or intended population. ï€ £Ã‚  Web Design Aesthetic Considerations†¢Ã‚  SimplicitySimplicity in a web design refers to an approach of expressing of putting forth any information in a complete yet economic way. All good designs always have little content but very communicative.†¢Ã‚  ConsistencyDesign consistency means that all the elements used in the design should be unified so as to make a coherent whole of ideas. Hence a design will be visually clear to the readers or viewers. Chronological flow of information i.e. from one single link to the other of the same subject or topic gives a chronological sequence in the ideas being passed.†¢Ã‚  Color schemesA color scheme greatly influences the quality of a web page by either improving or destruct effective communication. It therefore advisable to judiciously use colors appropr iately for good expressions of oneself and attraction.†¢Ã‚  AudienceAudience input influences every aspect of a design work. To incorporate audience, a designer has to contemplate on the levels of complexity and formality in the language usage.†¢Ã‚  StructureGood websites are always well organized with their content presented vividly.†¢Ã‚  FormatOne has to ensure that background doesn’t interrupt the readership of any text intended for viewers; allow for possibility to change font sizes.

Direct and marketing communication Essay Example | Topics and Well Written Essays - 1500 words

Direct and marketing communication - Essay Example Anthony Menswear preserves a comfortable shopping environment for customers so that it can provide contentment to customers (Anthony Menswear, â€Å"Anthony Independent Menswear – Cambridge UK†). The apparel industry in the UK is highly competitive with several big players, and it is vital for Anthony Menswear to revise the marketing system in order to increase the customer base. Managing good relationship is one of the success factors for Anthony Menswear to sustain in this competitive business environment. Therefore, the paper will attempt to establish and implement marketing communication plan for Anthony Menswear so that it can improve the direct relationship with the customers. Further, the paper will also focus on the importance of Dynamic Customer Relationship Management (DCRM) theory and apply the AIMRITE and SOSTAC framework to evaluate the choices. Dynamic Customer Relationship Management (DCRM) Theory Nowadays, effective customer relationship management (CRM) has become a strategic imperative for organizations in all business sectors, especially in retail apparel industry. In order to generate more value for the brands and for the customers, organizations are attempting to maintain a close relationships with the customers and thus using huge amount of money in CRM activities. Anthony Menswear will gain effectiveness if it focuses exclusively on attaining more customers rather than obtaining higher market share. The major aspect for enhancing customer relationship in Anthony Menswear is through developing information sharing, creating faith and pledge between relationship participants (Park & Kim, â€Å"A Framework Of Dynamic CRM: Linking Marketing With Information Strategy†). In Dynamic CRM, organizations not only focus on company’s and customers’ profits but also concentrate on relationships for future advantages. Customers should be measured as an investment and an asset for organizations. CRM has emerged as one o f the crucial marketing activities for companies functioning in dynamic commercial atmosphere. CRM can be regarded as an inclusive tactic and procedure of obtaining, retaining and associating with worthy customers in order to develop bigger value for the organization as well as the brand. In present days, CRM has developed as a method of preserving positive and commercial relations. Customer Touch Points: The touch point is considered as the point of interaction among the customers or the vision of organizations’ business. In apparel industry, touch is vital aspect for wooing customers. According to the observation of Stine & Et. Al., touch point is the â€Å"point at which products are purchased† (Singh & Lamba, â€Å"Maintaining CRM in Apparel Retailing through Touch Points: A Factor Analysis Approach†). It comprises of television advertisements and word-of-mouth among others. In Anthony Menswear, the major touch points are products and information sources. An thony Menswear provides quality and ranges of products to the customers; therefore the organization needs to develop the information management system. Presently, several customers are influenced by modern kinds of information sources such as internet, social networking, and television advert

Principles of leadership Essay Example | Topics and Well Written Essays - 1250 words

Principles of leadership - Essay Example Some is derived from brute force, some from moral leadership. The truth is that leadership values of the past can easily be transferred to the present and to the future. Furthermore, leadership principles in one field—for example, politics or the military—can be transferred to another field such as business. A useful book on this subject is called Power Ambition Glory by Steve Forbes and John Prevas. In it they discuss many ideas about leadership and its role throughout history. They talk about how it has changed and how it has remained the same. In this book the authors describe the tactics and travails of a number of people such as Alexander the Great, Julius Caesar and Xenophon. These mens lives have lessons for us today but also in a way parallel the lives of some of the most significant business leaders of the 20th and 21st centuries. Business leaders and generals and political leaders all lead high stress lives. Many people depend on them for everything and their decisions have enormous impact. It is therefore very useful to understand what works and what doesnt. The main thing is that leadership values have not changed much over the years and can generally be applied to almost any adventurous scenario. An adventure by nature is an endeavour that involves risk and the potential fo r great loss. In such situations you need a leader by your side to help take care of business. That is the same if you are crossing the Alps to attack Italy or if you are negotiation a big business deal which merge two very large multi-national companies. One of the best things about this book is how it covers so much ground so quickly. It provides an excellent overview of a number of historical periods and places. This part was a very exciting read. I knew little about Xenophon for example and his style of leadership. That was a model which is not often written about. This general style is very important: so many

Direct and marketing communication Essay Example | Topics and Well Written Essays - 1500 words

Direct and marketing communication - Essay Example Anthony Menswear preserves a comfortable shopping environment for customers so that it can provide contentment to customers (Anthony Menswear, â€Å"Anthony Independent Menswear – Cambridge UK†). The apparel industry in the UK is highly competitive with several big players, and it is vital for Anthony Menswear to revise the marketing system in order to increase the customer base. Managing good relationship is one of the success factors for Anthony Menswear to sustain in this competitive business environment. Therefore, the paper will attempt to establish and implement marketing communication plan for Anthony Menswear so that it can improve the direct relationship with the customers. Further, the paper will also focus on the importance of Dynamic Customer Relationship Management (DCRM) theory and apply the AIMRITE and SOSTAC framework to evaluate the choices. Dynamic Customer Relationship Management (DCRM) Theory Nowadays, effective customer relationship management (CRM) has become a strategic imperative for organizations in all business sectors, especially in retail apparel industry. In order to generate more value for the brands and for the customers, organizations are attempting to maintain a close relationships with the customers and thus using huge amount of money in CRM activities. Anthony Menswear will gain effectiveness if it focuses exclusively on attaining more customers rather than obtaining higher market share. The major aspect for enhancing customer relationship in Anthony Menswear is through developing information sharing, creating faith and pledge between relationship participants (Park & Kim, â€Å"A Framework Of Dynamic CRM: Linking Marketing With Information Strategy†). In Dynamic CRM, organizations not only focus on company’s and customers’ profits but also concentrate on relationships for future advantages. Customers should be measured as an investment and an asset for organizations. CRM has emerged as one o f the crucial marketing activities for companies functioning in dynamic commercial atmosphere. CRM can be regarded as an inclusive tactic and procedure of obtaining, retaining and associating with worthy customers in order to develop bigger value for the organization as well as the brand. In present days, CRM has developed as a method of preserving positive and commercial relations. Customer Touch Points: The touch point is considered as the point of interaction among the customers or the vision of organizations’ business. In apparel industry, touch is vital aspect for wooing customers. According to the observation of Stine & Et. Al., touch point is the â€Å"point at which products are purchased† (Singh & Lamba, â€Å"Maintaining CRM in Apparel Retailing through Touch Points: A Factor Analysis Approach†). It comprises of television advertisements and word-of-mouth among others. In Anthony Menswear, the major touch points are products and information sources. An thony Menswear provides quality and ranges of products to the customers; therefore the organization needs to develop the information management system. Presently, several customers are influenced by modern kinds of information sources such as internet, social networking, and television advert

3-1 Essay Example | Topics and Well Written Essays - 250 words

3-1 - Essay Example As listed by Jackson-Cherry and Erford (2014), the common symptoms of Posttraumatic Stress Disorders and Acute Stress Disorder include palpitations, nausea, headaches, muscle tension, fatigue and increased consumption of alcohol and use of other mood altering substances. Other symptoms are reduced concentration, anxiety, impatience, forgetfulness, rumination, preoccupation, irritability, anger, nightmares, intrusive thoughts, flashbacks, detachment, dissociation and depression. The listed symptoms are actually the diagnostic criteria for the conditions. The difference that separates ASD from PTSD attributes to time when either occurs. As elaborated by Jackson-Cherry and Erford (2014), diagnosis of ASD is possible if the related symptoms occur within a month of traumatic experience. Diagnosis of PTSD is possible if traumatic condition or experience occurred one month earlier before manifestation of the symptoms. In addition, PTSD is chronic if the symptoms persist for over three month s. With reference to the above analysis, Maryam’s situation relates to Acute Stress Disorder (ASD). This is due to the fact and understanding that Maryam began displaying traumatic symptoms such as anxiety, sleeplessness, nausea and increased use of alcohol and related substances before the setting in of the actual trauma. The real trauma occurred later and manifested through inability to drive car, concentrate in class and regrets for making a terrible mistake that almost led to loss of life of her passengers. Furthermore, trauma evidenced through occurrence and expression of suicidal thoughts to deal with perceived stupidity and inferiority that led to

Battle of Issus Essay Example for Free

Battle of Issus Essay The Battle of Issus Sometime around 310 BCE an artist by the name of Philoxenus of Eretria created a mosaic (creating images with an assemblage of small pieces of colored material) of the Battle of Issus that has long been considered one of the greatest artworks of antiquity. Found at the House of the Faun in Pompeii in 1831 the mosaic is composed of about one and a half million tiny individual colored tiles called tesserae. The artwork illustrates the battle in which invading troops led by Alexander of Macedonia defeated the army led by King Darius III of Persia. When looking at the piece the viewer cannot help but be impressed by the psychological intensity of the drama taking place. On the Persian side of the piece the viewer’s eye is immediately drawn to the prominent figure of Darius shown in his chariot. A look of pure desperation, and perhaps even fear, is etched in Darius’ face as victory slips through his hands. As his steely eyed charioteer turns to rein his horses for a fast retreat to safety Darius stretches out his hand toward Alexander either in disbelief that Alexander has beaten him, or perhaps in grief over the death of one of his â€Å"immortals†. Around him are his Persian soldiers who mill in confusion in the background, their faces filled with fear and determination. On the same side, there are two other figures that are quite notable and demonstrate the artist’s technical mastery. The first is the artist’s depiction of the rearing horse right below Darius which is seen in a three-quarter rear view. The rider, his terror evident upon his face, glances back at the battle as he attempts to control his horse. This kind of depiction is very impressive and is much more accomplished then other similar attempts such as the shading in the Pella mosaic or the Vergina mural (Kleiner 142). The second, perhaps even more impressive, is the artist’s portrayal of the Persian in the foreground who has fallen onto the ground and raises a small shield in a pathetic attempt to prevent being trampled. The man’s terrified face is reflected on the polished surface of the shield moments before the chariot crushes him under its ornate wheels. On the Macedonian side of things the viewer’s eye is of course drawn to Alexander. This portrait of Alexander is one of his most famous. His breastplate depicts Medusa the Gorgon. He leads the charge into battle on his horse Bucephalus, without even a helmet to protect him, and maintains an aura of unshaken confidence in direct contrast to Darius. As Alexander surges forward in a supreme effort he drives his spear straight through one of Darius’s trusted â€Å"immortals† who puts himself between him and the King of Persia. As the impaled Persian collapses to the ground, Alexander fixes his gaze upon Darius in utter hatred. Although the deteriorated condition of the mosaic makes it difficult to distinguish much on the Macedonian side a cavalryman wearing a Boeotian helmet with a golden wreath can been seen behind Alexander. Looking at the mosaic as a whole there are a few important details that grab ones attention. First is the fact that the landscape is very minimal, only one gnarled tree trunk appearing in the background and a few discarded weapons and rocks in the foreground. Secondly, everywhere in the scene men, animals, and weapons cast shadows on the ground. This unusual attention to detail is what enhances the intensity of the piece and gives it an aspect of realism that truly shows the horror and confusion of battle. The viewer cannot help but be drawn into the conflict and become a part of the drama as it unfolds. To me this mosaic is not only a truly great piece of art but also has furthered my understanding of Roman artwork, Macedonian warfare and the emotion in Hellenistic-styled mosaics. It is easy to understand how Roman author and natural philosopher Pliny the Elder concluded that Philoxenus’ depiction of the Battle of Issus was â€Å"inferior to none† (Kleiner 142).

Special Interest Tourism And Niche Tourism

Special Interest Tourism And Niche Tourism Introduction to Special Interest Tourism/Niche Tourism Special Interest Tourism/ Niche Tourism is defined as the provision of customised leisure and recreational experience, experiences driven by the specific expressed interests of individuals; a special interest tourist chooses to engage with a service or product that satisfies particular interests or needs, so special interest tourism is undertaken for a distinct and specific reason. This essay will be focusing in three sectors of the niche tourism, Gastronomy, Volunteer and Medical Tourism. Gastronomy Tourism According to Callanan.M Thomas.S (2011) food is one of the essential elements of the tourist experience. Gastronomy is becoming an important attribute in the development of niche travel; many tourist main interest for travelling is gastronomy according to Kivela.J Jonh. C (2006) gastronomy is often referred to exclusively as the art of cooking and good eating, however Kivela.J Jonh. C (2006) states that that is just part of it flowing with, someone that is seriously interested in gastronomy is often involved in tasting, preparing experiencing, experimenting, researching, discovering, understanding and writing about food. The word gastronomy is derived from Greek gastro meaning Stomach, and gnomos, knowledge or law. According to Home and away rentals (2006) the top five gastronomic break destinations are the following: France, Belgium, Florida, Portugal and Italy. However tourist behaviour is changing over the years they are requesting more than sun, sea, beach, they want to experience something new and take part in other activities, such as gastronomy tourism as any individual could experience that in any day, anytime of the year and anywhere as they do not need to rely on anything to take part in gastronomy tourism. Kivela.J Jonh. C (2006) believes that travel in order to search for, and enjoy prepared food and drink and a unique and memorable gastronomic experience. When travelling to a destination dining out is very especial and attractive as these become transposed into experiences that are often are very personal and no one will be able to take that from you. According to Cohen (1984) phenomenological categorization of tourists lifestyles, following Kivela.J Jonh. C (2006) follows- offer a phenomenological model of culinary tourism experiences. The model of tourism and gastronomy lifestyles depicts tourist attitudes and preferences for food according to four categorizations-recreational, existential, diversionary and experimental gastronomy tourists. However there are three types of gastronomic tourist, the experimental gastronomy tourist-these tourists symbolise the lifestyle through food, usually trendy, they will actively seek the destinations luxury restaurants and cafes that serve innovative menus and provide equally chic service, they keep up with up to date trendy and fashionable foods, latest growths, ingredients and recipes. Following with recreational gastronomy tourists are the more conservative type- they appreciate and actively seek while on holidays the familiarity of the home foods. And the diversionary gastronomy tourists are the kind of tourist that want to escape from the mudanity of everyday life that includes day to day shopping and preparing food for the family, according to Poon ( Gastronomy is a form of a new tourism. According to International Culinary Tourism Association -Almost 100 per cent of tourist dines out when travelling, and each dining opportunity is a chance to get familiar with local food which if the restaurants satisfy them, they will return and pass it on (word of mouth) -Dining is consistently one of the top three favourite tourist activities -Gastronomy art and wine tasting is the only art from that affects all five human senses-sight, sound, smell, taste and touch which is a unique experience -there is a high positive correlation between tourist who are interested in gastronomy and those interested in museums, shows, shopping etc -interest in cuisine when travelling is not reserved to a particular age, sex, or ethic group -unlike other niche products, gastronomy is available year-round, any time of the and in any weather. Volunteer Tourism According to Wearing.S (2001) volunteer tourism is- its roots volunteerism which implies that individuals offer their services to change aspect of society for the better/ to take part in goodwill activities and undertake new experiences in their life. There are many organisations that provide volunteer programs for individuals. The type of organizations that generally fall in the volunteer category of experiences often provide international support and sponsorship for the implementation or research projects and community development. Volunteer tourism is rapidly growing in the travel niche market, fuelled by many different types of tourist with different ages and ethics, interests searching for more sense and personal experience in their holiday. However now days there are multiple of options available for individuals to take part in, it all depends on the amount of time the individual wants to do it for it varies from one week to one year and what type of voluntary work they want to undertake as there is a variety to choose from. More and more people are turning to volunteer abroad in order to give back to our planet and help those people in need. The increasing global demand for volunteering is met by a growing number of volunteer service organisations. Most of them are non-profit oriented, but the amount of commercial providers is highly increasing. According to Mintel (2011) 10% of all the UKs outbound travel expenditure, and 1% of outbound trips, is from the gap year market, with 200,000 people undertaking projects each year- spending an average of  £4,800- the volunteerism sector is worth about  £960 million annually. Medical Tourism Medical Tourism is the process of individuals travelling abroad to receive superior medical, dental and cosmetic care by highly skilled surgeons at some of the most modern and state of the art medical facilities in the world, however medical tourism is not a new concept according to Health Base (2006) medical tourism has been practised by wealthy Europeans and Asians for decades when they would travel within their continent. According to IMTJ (2009) the UK is the sixth most visited destination by international tourist for medical tourism. However different types of tourist take part in medical tourism for different reasons such as, some are attracted to the cost savings, some for dental or cosmetic treatment. Others access new treatments which are not available at home; others still gain access to a better quality of care. According to Discover Medical Tourism (2008) the below are the most popular destinations- -Argentina -Mexico -Brazil -Panama -Costa Rica -Philippines -India -South Africa -Hungary -Thailand -Malaysia -Singapore According to Healism (2011) more than 500,000 Americans travelled abroad to receive medical and dental work in 2006. Every year millions of patients from around the globe travel to top medical tourism destinations in order to receive five-star treatment at convenient prices. Healism (2011) predicts that by 2012, medical tourism will grow to be $100 billion business with more than 780,000,000 patients travelling abroad to receive care from foreign doctors, dentist and hospitals. Appeal and Motivation of Customers Smith.M Puczko.L (2009) states that Medical tourist can be any age but are most likely to be older or retired people from western developed countries where prices for medical treatment are very high and waiting lists are long such as USA and Britain. Smith.M Puczko.L (2009) estimated that in the UK in 2004 over 4 1,000 individuals were expecting to experience a waiting time of 6 months or more to have various surgeries, in the USA medical insurance is particularly very expensive so many residents are uninsured or under-insured, therefore cannot afford medical treatments. The motivation of individuals undertaking medical tourism vary according to what kind of treatment they are having or is needed, some may travel for illness or wellness within the context of medical tourism. Many of medical tourism patients come from the UK and USA; the average client ages is 45-65 and are usually single. However when it comes to individuals motivations for taking part in volunteering Volun Tourism (2009) believes that the following are the seven top motivations- -Altruism -Professional Development -Travel and Adventure -Right time and place -Personal Growth -The individuals program itself -Cultural Exchange and Learning Gastronomy tourism in the UK is estimated to be worth $8billion a year as the market is increasing as years go by, according to Culinary Tourism (2011) gastronomy consumers tent to be couples that have above-average income, are usually professionals and are aged 30-50. According to the International Culinary Tourism Association on average, food travellers spend around $1,200 per trip, with one-third (36% or $425) of their travel budget going towards food related-activities. Economic Impacts The benefits of Niche tourism economic impacts is that it could provide employment opportunities for the locals that are unemployed, it could generate foreign exchange, is also an increase of income, the more the market grows the more income that it will bring. It can be developed with local products and resources it also diverse the economy, it also spreads development, they are the positive impacts of economic, however the economic issues- it can develop excess demand, it could increase vulnerability to economic and political changes, according to Douglas.N et al (2001) the economic impact for the niche market is increasing number of visitors as that can lead to the trap of profitless volume, this can affect an individual business in various ways, for example incurring the expense of putting on a new bus and an additional driver to cater for only the marginal increase in visitor numbers, it can also affect whole areas by requiring massive new capital investment for basic infrastru cture beyond the return, or infrastructure increase that create changes in patterns of normal life. Cultural Impacts There are cultural issues such as authenticity and the careful retention of a distinctive local character and sense of place are increasingly becoming critical to success in cultural tourism, visitors are far more discerning and widely travelled and concerned about the growing sameness of many destinations or how they could have been. Most cultural and traditions activities in many destinations are losing authenticity as they get practice constantly and it becomes an activity that they undertake constantly as they could get tips from tourist, so the locals start thinking more about tips and tourist and start losing the authenticity, for example in the amazon in Ecuador indigenous individuals have their own traditions tribe dances, and as the amazon gets plenty of tourists throughout the year, indigenous start doing the tribe dance for money and not because is a tradition and they enjoy it, there for the tribe dance starts losing its authenticity. Another cultural impact could be that in the urban side there are many more residents than the rural side, negative impact could be that as there are further job opportunities in the urban sides, individuals from the rural side start moving to the urban side the consequence is migration. For example according to Wall.G Mathieson.A (2006) pacific islanderders migrating to New Zealand since 1971. Environmental Tourism According to Douglas.N et al (2001) environmental tourism is based on natural resources and so has an impact on air, land, water, flora and fauna. It is also acute seasonal peaks in demand create pressure on infrastructure, such as water supply, sewerage, systems, roads and community services, usually designed to cater for a much smaller population base. However when it comes to medical tourism there are planet of negative impacts that consumers are not aware of such as Physical hazards for example high altitude, scuba diving, also air travel is utilized by hundreds of millions of people every year, has been considered safe, fast and is often used when peoples health status requires rapid transportation however according to Irmgard.L (2001) cerebral venous thrombosis was described as a health risk to air travellers where five case reports were presented of patients in whom cerebral venous thrombosis was causatively linked with long distance travelling. There are many more health risks that consumers should be aware of before travelling, health risks such as Underwater diving, Temperature, Hypothermia, Hyperthermia, The sun- Queensland is reported to have the highest melanoma rate in the world Irmgard.L (2001), water, Earthquakes, Volcanoes, the 5230 m Sangay Volcano in Ecuador is the most active volcano in the Andes, Sangay is consta ntly erupting, is very unpredictable and tour guides refuse to climb the mountain some tourist however still proceed, although they should not. There are also many more health risks for example through large and poisonous animals, plants, jet lag, motion sickness, air pollution, water pollution, travel exposes the individual to a range of different types of experiences and challenges, one of which is the resistance to health threats from the natural environment, a recommendation for tourist will be to be aware of the above hazards that could happened when travelling. However according to Irmgard.L (2001) tourist are not passive victims of the risks they are exposed to, they expose themselves actively by travelling to risky places or participating in risky activities. Conclusion The essay has looked at the types of modern tourist and three sectors in Niche tourism Gastronomy, Voluntary and Medical Tourism, it has also looked at the motivations that tourist have before travelling following with Economic, Cultural and Environmental issues in the niche tourism market.

Women in World War II :: World War II History

Women in World War II When the war across seas broke out in 1939 Canada was called to the front as a part of the British Empire. Canada's work force was now severely depleted. Everyone remembers the prestigious men and women of Canada for their effort in the war helping the Allied side defeat the German enemy. We must remember though that the soldiers were not a self sufficient army, navy, and air force but rather part of the larger war machine that was Canada. When Canadians think of the war they must remember the country that stood behind our soldiers in Europe. As Canadians we must especially remember the women who stayed home and were major contributors to holding together the labour force. As well their volunteering in society helped push Canada through the War. By temporarily assuming non-traditional roles in the labour force and in society, Canadian women became an important part of the war effort from 1939-1945. In 1939 the war broke out in Europe. Canada was still fighting the struggle to rebuild their economy from the depression of the 1930's . A great number of Canadian Women were affected both directly and indirectly. As more then a million of our full time service men and Militia went across seas to fight the war many women were left home alone with no husband's, son's, brother's or any other male relatives . The Depression sported more the 900,000 Canadians out of work, and 20 per cent of these were women . The Military Recruitment and the new war industry put an end to the Depression, and the widespread unemployment that accompanied it. By 1941 the population of women in the labour force had already jumped by 100,000. The employment of women was now highly evident in almost all of Canada . It is obvious now in retrospect that for the most part the Second World War divided Canada's men and women. But to fully understand this we have to first know why men and women, in most aspects of the war, were given this sexual division. We must also get a good scope of what was accepted and expected of men and women before the war broke out. From the first natives in Canada to the industrializing society of today men and women have had different gender roles in society. These have reflected the norms, values, and beliefs of our culture that have been in Canada as long as the "white man" has.

Decision Making and Consumer Essay

What major psychological processes influence consumer responses to the marketing program? * How do consumers make purchasing decisions? * In what ways do consumers stray from a deliberate rational decision process? Contents Introduction4 What influences Consumer behavior? 5 Cultural factors5 Social factors6 Personal factors7 Key psychological processes9 Motivation9 Perception10 Learning11 Emotion12 Memory12 The buying decision process14 Behavioral decision theory & behavioral economics20 Introduction The aim of marketing is to meet and satisfy target customers’ need and want better than competitors. Marketers must have a thorough understanding of how consumers think, feel, and act and offer clear value to each and every target consumer. Successful marketing requires that companies fully connect with their customers. Adopting a holistic marketing orientation means understanding customers-gaining a 360-degree view of both their daily lives and the changes that occur during their lifetimes so the right products are always marketed to the right customers in the right way. So we are going to explore individual consumer buying dynamism. Model of Consumer beha-vior Model of Consumer beha-vior Fig 1. 1 Fig 1. 1 The starting point for understanding consumer behavior is the stimulus-response model shown in figure 1. 1. Marketing and environmental stimuli enter the consumer’s consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions. The marketer’s task is to understand what happens in the consumer’s consciousness between the arrival of the outside marketing stimuli and the ultimate purchase decisions. What influences Consumer behavior? Consumer behavior is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, idea or experiences to satisfy their needs and wants. A Consumer’s buying behavior is influenced by cultural, social, and personal factors. Cultural factors Culture is the fundamental determinant of a person’s wants ;amp; behavior. Each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religions, racial groups and geographic regions. Virtually all human societies exhibit social stratification, most often in the form of social classes, relatively homogeneous and enduring divisions in a society, hierarchically ordered and with members who share similar values, interest and behavior. Social Classes Upper uppers Upper uppers Lower uppers Lower uppers Upper middles Upper middles Middle Middle Working Working Upper lowers Upper lowers Lower lowers Lower lowers Social factors Such as Reference groups, Family and Social roles and statuses affect our buying behavior. Reference groups A person’s references groups are all the groups that have a direct or indirect influence on their behavior * Membership groups * Primary groups * Secondary groups * Aspirational groups * Dissociative groups Groups having a direct influence are called membership groups, some of these are Primary groups with whom the person interacts continuously and informally such as family, friends, neighbors and coworkers. People also belong to Secondary groups such as religious, professional and trade-union, which tend to be more formal and require less continuous interaction. People re also influenced by groups to which they don’t belong. Aspirational groups are those a person hops to join; Dissociative groups are those values or behavior an individual rejects. Marketers must determine how to reach and influence the group’s opinion leaders opinion leaders are often highly confident, socially active. Family There are two families in the buyer’s life: * Family of orienta tion consists of parents and siblings * Family of procreation the person’s spouse and children Rules and status Role consists of the activities a person is expected, each role in turn connotes a status Personal factors Personal characteristic that influence a buyer’s decision include * Age and stage Our taste of food, clothes and recreation is related to our age. Marketers should consider critical life events or transitions like marriage. * Occupation and Economic Circumstances Marketers try to identify the Occupational groups that have above-average interest in their product and services and even tailor product for certain Occupational groups. Both product and brand choices are affected by economic circumstance: 1. Spendable income (level, stability and time pattern) 2. Savings and assets (percentage that is liquid) 3. Debts 4. Borrowing power 5. Attitudes toward spending and saving * Personality and self-concept Personality set of distinguishing human psychological traits that lead to relatively consistent and enduring response to environmental stimuli (buying behavior). Like self-confidence, dominance, autonomy, deference, sociability, defensiveness and adaptability. Brand personality is a specific mix of human traits that we can attribute to a particular brand. 1. Sincerity 2. Excitement 3. Competence 4. Sophistication 5. Ruggedness * Life style and values Life style is a person’s pattern of living in the world as expressed in activities, interests and opinions. The ‘’ whole person ‘’ interacting with his/her environment. Life styles are shaped partly by whether consumers are money constrained (lower-cost product) or time constrained (multi-tasking). Consumer decisions are also influenced by core value the belief systems that underlie attitudes and behavior. Core values go much deeper than attitudes and behavior, people’s choices and desires over the long term. Key psychological processes Four key psychological process: Motivation, Perception, Learning, and Memory Motivation We all have many needs at any given time. Needs are: 1. Biogenic arise from physiological states of tension such as hunger. 2. Psychogenic arise from psychological states of tension such as the need of recognition. Three of the best-known theories of human motivation: Sigmund Freud, Abraham Maslow, and Frederick Herzberg. * Freud’s Theory Behavior is guided by subconscious motivations * Maslow’s Theory Behavior is driven by lowest, unmet need Fig 2. 1 Fig 2. 1 Maslow’s Hierarchy of Needs Maslow’s Hierarchy of Needs * Herzberg’s Theory Behavior is guided by motivating and hygiene factors. It has two implications: 1. Sellers should do their best to avoid dissatisfiers. 2. The seller should identify the major satisfiers or motivators of purchase in the market and then supply them. Perception Perception is the process by which we select, organize and interpret information inputs to create a meaningful picture of the world. Perceptions are more important than reality because perceptions affect consumer’s actual behavior. People emerge with different perceptions of the same object because of three perceptual processes: * Selective attention Selective attention means that marketers must work hard to attract consumer’s notice * People are more likely to notice stimuli that relate to a current need * People are more likely to notice stimuli they anticipate * People are more likely to notice stimuli whose deviations are large in relationship to the normal size of the stimuli * Selective distortion Is the tendency to interpret information in a way that fits our preconceptions. Selective distortion can work to the advantages of marketers with strong brands when consumers distort neutral or ambiguous brand information to make it more positive. Selective retention We are likely to remember good points about a product we like and forget good points about competing products. It explains why marketers need to use repetition. * Subliminal perception Learning ((When we act we learn)) Learning induces changes in our behavior arising from experience. Learning theorists believe learning is produced through the interplay of drive s, stimuli, cues, responses ;amp; reinforcement. Drive is a strong internal stimulus impelling action. Cues are minor stimuli that determine when, where ;amp; how a person response. Discrimination means we have learned to recognize differences in sets of similar stimuli ;amp; can adjust our responses accordingly. Learning theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues ;amp; providing positive reinforcement. Hedonic bias occurs when people have a general tendency to attribute success to themselves ;amp; failure to external causes. Emotion Consumer response is not all cognitive ;amp; rational; much maybe emotional ;amp; invoke different kinds of feelings. A brand or product may make a consumer feel proud, excited, or confident. An ad may create feeling of amusement, disgust, or wonder. Memory * Short term memory (STM) a temporary ;amp; limited repository of information. * Long term memory (LTM) a more permanent, essentially unlimited repository. All the information ;amp; experiences we encounter as we go through life can end up in our long-term memory. Associative network memory model views LTM as a set of nodes ;amp; links. Nodes are stored information connected by links that vary in strength. A spreading process from node to node determine how much we retrieve ;amp; what information we can actually recall in any given situation. In this model, we can think of consumer brand knowledge as a node in memory with a variety of linked associations. The strength of these associations will be important determinant of the info we can recall about the brand. Brand association consist of all brand-related thoughts , feelings , perceptions , images, experiences , beliefs , attitudes ;amp; so on that become linked to the brand node. State farm mental map State farm mental map Fig 2. 2 Fig 2. 2 Memory process Memory is a very constructive process, because we don’t remember info ;amp; events completely ;amp; accurately. Memory encoding describes how ;amp; where info gets in the memory. The strength of the resulting association depends on how much we process the info at encoding ;amp; in what way. Memory retrieval is the way information gets out of memory. 1. The presence of other product info in memory can produce interference effects ;amp; cause us to either overlook or confuse new data. 2. The time between exposure to info ;amp; encoding has been shown generally to produce only gradual decay. 3. Info may be available in memory but not be accessible for recall without the proper retrieval cues or reminders. The buying decision process The five stage model of buying process: 1. Problem recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision 5. Post purchase behavior 1. Problem recognition The buying process starts when the buyer recognizes a problem or need triggered by internal or external stimuli. Marketers need to identify the circumstances that trigger a particular need by gathering information from a number of consumers. 2. Information search Information sources * Personal: family, friends†¦etc. * Commercial: ads, web sites †¦etc. * Public: mass media †¦. etc. Experiential: handling, examining†¦etc. Search dynamic by gathering information, the consumer learns about competing brands ;amp; their features. Successive Sets in Decision Making: 3. Evaluation of alternatives * Some basic concepts will help us understand consumer evaluation process: First, the consumer is trying to satisfy a need. Second, the consumer is looking for a certain benefits from the product solution. Third, the consumer sees each product as a bundle of attributes with varying abilities to deliver the benefits. Belief is a descriptive thought that a person holds about something. Attitudes a person’s enduring favorable or unfavorable evaluations, emotional feelings, ;amp; action tendencies toward some object or ideas. Attitudes put us into a frame of mind: liking or disliking an object, moving toward or away from it. Expectancy-value model The consumer arrives at attitudes toward various brands through an attribute evaluation procedure, developing a set of beliefs about where each brand stands on each attribute. The expectancy-value model of attitude formation posits that consumers evaluate products ;amp; services by combining their brand beliefs according to importance. . Purchase decision In executing a purchase intention the consumer may make up to 5 sub decisions: Brand, Dealer, Quantity, Timing, and payment method. It is a Step between Alternative Evaluation and Purchase. Non-Compensatory Models of Choice: Conjunctive heuristic: the consumer set a min acceptable cutoff level for each attribute ;amp; chooses the first alternative that meets the min standard for all attribute. Lexicographic heuristic: the consumer chooses the best brand on the basis of its perceived most important attribute. Elimination-by-aspects heuristic: the consumer compare brands on an attribute selected probabistically ;amp; eliminates brands that don’t meet min acceptable cutoffs. Intervening factors Steps purchase intention between and Purchas: Steps between Alternative Evaluation and Purchase Steps between Alternative Evaluation and Purchase Fig 3. 1 Fig 3. 1 Attitudes of others Depends on 2 things: 1. The intensity of the other person’s negative attitude toward our preferred alternative. 2. Our motivation to comply with the other person’s wishes. Unanticipated situational factors may erupt to change the purchase intention (Perceived Risk): 1. Functional risk: the product doesn’t perform to expectations. 2. Physical risk: the product poses a threat to physical well-being or health of the user or others 3. Financial risk: the product isn’t worth the price paid. 4. Social risk: the product results in embarrassment in front of others. 5. Psychological risk: the product affects the mental well-being of the other user. 6. Time risk: the failure of the product results in an opportunity cost of finding another satisfactory product. 5. Post purchase behavior Marketer must monitor post purchase satisfaction, actions, uses ;amp; disposal. Post purchase satisfaction Satisfaction is a function of closeness between expectations ;amp; the product’s perceived performance. If performance falls of expectations the consumer is disappointed; if it meets expectations the consumer is satisfied; if it exceeds expectations, the consumer is delighted. Post purchase actions Satisfied consumer is more likely to purchase the product again ;amp; will also tend to say good things about the brand to others. Dissatisfied consumer may abandon or return the product. Private actions include deciding to stop buying the product (exit option) or warning friends (voice option). Post purchase uses ;amp; disposal Marketers should also monitor how buyers use ;amp; dispose of the product. Fig 3. 2 Fig 3. 2 How buyers use ;amp; dispose of the product How buyers use ;amp; dispose of the product Moderating effects on consumer decision making The manner or path by which a consumer moves through the decision-making stages depends on several factors including the level of involvement ;amp; extent of variety seeking. * Low-Involvement Decision Making Petty ;amp; cacippo’s elaboration an influential model of attitude formation ;amp; change, describe how consumers make evaluation in both low ;amp; high involvement circumstances. Central route in which attitude or change stimulates much thought ;amp; is based on consumer’s diligent, rational consideration of the most important product information. Peripheral route in which attitude formation or change provokes much less thought ;amp; results from the consumer’s association of a brand with either positive or negative peripheral cues. Marketers use 4 techniques to try to covert low involvement product into one of higher involvement: 1. They can link the product to an engaging issue. 2. They can link the product to a personal situation. 3. They might design advertising to trigger strong emotions related to personal values. 4. They might add an important feature. * Variety-seeking buying behavior Here consumers often do a lot of brand switching. Brand switching occurs for the sake of variety rather than dissatisfaction. The market leader will try to encourage habitual buying behavior by dominating the self-space with a variety of related but different product versions, avoiding out-of-stock conditions, & sponsoring frequent reminder advertising. Behavioral decision theory & behavioral economics Behavioral decision theory (BDT) has identified many situations in which consumers make seemingly irrational choices. 1. Decision heuristics. 2. Framing. 3. Mental accounting. * Decision heuristics 1. Availability heuristic consumers base their predictions on the quickness & ease with which a particular example of an outcomes comes to mind. 2. Representative heuristic consumers base their predictions on how representative or similar the outcomes are to other examples.

The Mixtape

Mr. Lonely – Akon In the song the singer’s girlfriend runs away and now he is lonely and his whole life has come crashing down, and â€Å"he has nobody to call his own. † This song relates to the theme of Holden’s loneliness. Throughout the book Holden is desperately and constantly seeking for companionship. Holden even calls up a prostitute so he can talk to her and hopefully form some kind of relationship. Phoebe is the only one who is close to Holden. He is constantly trying to fill in other people with whom he can have relationship with similar to how the singer of Lonely is trying to find his girlfriend. .Firework- Katy Perry In this song the singer asks if one has ever felt so sensitive, so ‘paper thin’, like a plastic bag, wanting to start again. Which is how Holden feels, he is depressed and feels as though there is no turning back. No one has been able to help able to help him, although he has looked for someone to help him. But there is a chance for Holden to get out of that depression, the song says ‘Do you know that there’s still a chance of you? ’Holden’s chance to get out of this depression is to seek counseling from a psychiatrist. 3. Help! – The BeatlesIn this song the singer talks about his seek for help because he is feeling down, he feels insecure and not so self assured, the singer looks for someone that will help him bring his mood back up, and the song also says that the person’s life has changed in so many ways which has led him to feel insecure. Holden feels down and depressed throughout the book because of Allies death, which changes his whole life around and constantly looks for someone to help him release his depression and help him be happy again, he seeks for a friend.4. Like a Stone- Audioslave In this song the guy is in a room full of emptiness, talks about how he is ost and he is reading a book of death and how he will die alone, the song also about being lost and loneliness. The song talks about death, which at one point in the book Holden thinks about death which leads him to think about Allie. Holden loneliness leads him to depression and thinks about death. 5. Rehab- Amy Winehouse The song talks about being a drunk, which is what Holden is half the time not caring of what his age is, though he is under aged. The song also says that â€Å"I’m never going to drink again; I just need a friend†¦Ã¢â‚¬  Holden relies on the alcohol as his friend, since he feels lonely and depressed.Alcohol, being a depressant itself does not help Holden get any better, yet it makes him feel worse. 6. Use Somebody- Kings of Leon In this song the singer talks about how lonely he is and how he needs somebody to be with him. He has been roaming around the streets and he needs someone to talk to and share his thoughts, this relates greatly to Holden because in those three days that he goes off on his â€Å"trip† he desperately lo oks for someone to listen to him, and not only during the trip but also throughout the book he looks for someone to listen to him. 7.What’s My Age Again? – Blink 182 In this song the guy is on a date with a girl, the guy acts immature. The speaker makes prank phone calls and acts â€Å"like a freshman. † This song relates to the coming of age them in the novel. Holden is still young, naive and immature but faces many adult situations such as violence and sexuality. Both the singer and Holden appear to be between childhood and mature adulthood. Both come across adult situations and handle them in childish etiquettes, such as when Holden runs away from school or calls up a prostitute just to talk to her. . Yesterday-The Beatles The song says that only yesterday the troubles seemed so far away, and now it seems like they’re here to stay. The singer talks about a â€Å"she† and says why she wouldn’t stay, and now she’s gone and now he lon gs for yesterday. This relates to Holden losing Allie, right after Allie’s death is when his problems really started and Holden asks himself why did Allie had to leave, and he blames himself. It seems like it was only yesterday that Holden lost Allie since he always brings him and talks about him.

Project Charter Essay

Business Need: Ohio Department of Health and Human Services (ODHS) has 15,000 state and county agency employees in 88 counties in Ohio. ODHS has a network infrastructure that ranges to high quality in some regions within the system to very poor quality in other regions. Additionally, resources are limited due to a high turnover rate of existing employees causing support for the network to be handled by outside labor. Budget is also limited. To improve the infrastructure, ODHS has asked The Office of Network Support (ONS) to investigate upgrading the ODHS email system. ONS is responsible for coordinating software upgrade and updates and modifications from the Columbus, Ohio location ONS will manage the upgrade for ODHS to all agencies within the 88 counties of Ohio either by converting from the current e-mail software from Global Upgrade 7.0 to version 9.0. The decision will be made on the basis of cost, staffing and various incentives from the vendors. Currently there is a 20% cost increase with the Globalupgrades 9.0 software, but this cost will be offset by increased productivity and cost savings through incentives offered by the vendor Project Objectives: ONS will investigate, design and develop an upgraded email system providing research, expertise and installation assistance to improve the network infrastructure to improve communication between the 15,000 ODHS.Approach: Assign both external and internal personnel to assist in research to determine if updating to Globalupgrades 9.0 or another vendor is more cost effective and if incentives offered will give the advantages needed to improve the email system. Narrow research to at least two vendor contenders to use for the upgrade based on incentives, costs, and reliability and expansion packages. Select one vendor meeting all criteria and manage the  design, development and installation of the email upgrade. Testing of email upgrade through use of ODHS user group Implement email upgrade Project Team Members: The key members of the project are: Project Sponsor: Peter Parker: Director of Office of Network Support Project Manager: Lavina Barry for the Office of Network Support, ODHS. Key PM for the E-mail Upgrade Project Engineer: Diana Prince, ONS Software Engineer with specific experience in implementing and administering various email systems Globalcom Representative: Steve Rogers, Globalcom’s sales representative and chief point of contact for the State User Representative: Linda Lee Danvers, support specialist within the ODHS, serving as liaison between the ODHS User Group community and the project team ODHS User Group: A number of ODHS employees that are used to test system upgrades before implementation Team Members will be assigned by the project manager based on their expertise, skills and abilities. The team will be comprised of members from functional areas within the company that functional managers will provide with team members dedicating 100% of their time during the duration of the project. Project Mile stones: Deliverables Description Email Software UpdateInstallation of upgrade software Email System TestingTest system with user groups Email System ImplementationGo-live with support and consultation Project Constraints/Risks: Cost for the upgrade package will be a factor because of a possible increase in cost over the current system. With a high employee turnover, experts will be hired in-house on a temporary basis, selected by the project manager, to work on the project. One risk that may occur is the system being taken down for periods of time, disabling communication agency wide. This risk will be adverted by working on the system during downtime  and weekend time, with advance notice to forewarn all employees, including telecommuting users. Project Manager Authority and Responsibilities 1. Staffing – the project manager will determine the skill requirements for the Email upgrade project and provide them, along with specific team member names, by February 28, 2014. 2. Communications – status reports will be provided to the Sponsor bi-monthly. 3. Planning/Tracking – this project will be tracked using our in-house project management software. 4. Document/System Access – the project manager is authorized access to any company document or system in the pursuit of this project completion.5. The project manager will provide a project plan to the Sponsor no later than March 1, 2014. The project plan will include a description of the work, schedules, budget, spending plan, resource utilization charts and risk management plans. Support Requirements from Other Organizations: The Email Upgrade Project is set as a high priority for ODS. Functional managers will provide all the support needed to the project manager. Any scheduling conflicts will be resolved by the CEO of ODHS. Due to the limited resources available in-house, some labor will be contracted with outside vendors for the installation and testing. Vendor will support the project by providing staffing from their agency as well, number of staff and hours to be agreed to in a subcontract agreement.